Blue Daisy Garden Pocket Maxi Dress

We're closing our doors for good. Everything must go—once it's sold, that's it. To help clear the shelves faster, we're rewarding you for buying more:

• 10% off 2 items
• 15% off 3 items
• 20% off 4 items
• 25% off 5 or more

Blue Daisy Garden Pocket Maxi Dress

Most floral dresses whisper. This one is happy to speak up. Hundreds of white daisies with golden centres scattered across deep cobalt blue — the colour combination that makes fair skin glow, silver hair look striking, and a plain summer day feel like an occasion.

It's the dress you'll put on when you want to walk into the room and be pleased you did. And underneath all that cheer is something quietly clever: a softly ruched bodice that eases over the midsection, a waist seam that pulls you in, and a full skirt that swings when you walk.

Why You'll Keep Coming Back To It

• The colour does the work. Rich cobalt with crisp white lifts your complexion instantly — no makeup required to look like you've had a good night's sleep and a week in the sun.
• Forgiving exactly where you want it. The gently ruched bodice skims rather than clings through the bust and middle, then releases into a full gathered skirt. Comfortable after lunch, not just before it.
• A waist, defined without effort. The seam sits at your natural waist and the volume below it makes that point look narrower. Classic tailoring logic, zero discomfort.
• Enormous, genuinely useful pockets. Set deep into the skirt — phone, glasses, keys, all of it. Go out without a bag and enjoy the freedom.
• Soft stretch jersey, pulls straight on. No zips, no buttons, no fighting with a fastening. Over your head and out the door in ten seconds.
• Three-quarter sleeves that flatter. Slim through the arm with a soft gathered shoulder, giving the coverage most dresses forget and a subtle lift to the whole silhouette.
• Travels without a crease. Roll it into a case, shake it out at the other end, wear it that evening.

Wear It To

Summer holidays · Lunch with friends · Family celebrations · Day trips and city breaks · Garden afternoons · Any grey morning that needs brightening

Our Styling Note

White or tan flat sandals and gold jewellery keep it fresh and summery. For evening, a denim jacket over the shoulders and a red lip — the blue can take it.

Our brightest prints move fastest. Popular sizes rarely last the season.