Blue Meadow Easy-Wear Floral Midi Dress
Blue Meadow Easy-Wear Floral Midi Dress
Blue Meadow Easy-Wear Floral Midi Dress
Blue Meadow Easy-Wear Floral Midi Dress
Blue Meadow Easy-Wear Floral Midi Dress
Blue Meadow Easy-Wear Floral Midi Dress
Blue Meadow Easy-Wear Floral Midi Dress
Blue Meadow Easy-Wear Floral Midi Dress
★★★★★ 4.7/5 | Based on 3827+ reviews

Blue Meadow Easy-Wear Floral Midi Dress

Regular price $124.95 Sale price$49.95 Save 60%
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Only 6 left in stock!

Shipped on Wed, 17 Dec
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ANNIVERSARY SALE UPDATE: Due to high demand during our Anniversary Sale, only a limited number of items are left. If you can still press the "Add to Cart" button, the item is still available.

Blue Meadow Easy-Wear Floral Midi Dress

Every wardrobe has one dress that gets worn more than all the others combined. It isn't the expensive one. It's the one you can pull over your head at eight in the morning without a second thought, and still feel perfectly right in at seven that evening. This is that dress.

Soft chambray blue, scattered with tiny cream daisies, cut in a jersey that feels like your favourite t-shirt and hangs like something far more considered. It doesn't crease, it doesn't cling, and it never once asks for your attention during the day.

Why It Becomes The One You Live In

  • As comfortable as staying home. Brushed-soft stretch jersey moves with you — no zips, no fastenings, no stiff waistband. Pull it on and forget about it.
  • Flattering without effort. The gathered seam sits at your natural waist and the skirt falls away in a soft A-line, skimming the middle rather than clinging to it. Comfortable and shapely at the same time.
  • Deep, real pockets. Set into the side seams, big enough for a phone, keys and reading glasses. You'll find yourself leaving the bag at home.
  • Arms covered, all year. Three-quarter sleeves flatter the upper arm and take you from a warm terrace to an air-conditioned café without a cardigan.
  • Dresses up or down in seconds. Trainers and a denim jacket for market mornings. Sandals and gold hoops for lunch. Boots and a knit when the weather turns. One dress, three seasons.
  • Packs to nothing, wears like new. Rolls into a corner of your case, shakes out ready, and washes at home — no dry cleaning, no ironing.

Wear It To

Everyday errands · Lunch with friends · Holidays and long travel days · School runs and garden afternoons · Any morning you don't want to think about it

Our Styling Note

The print is small and quiet, so it takes accessories well. A tan leather belt at the waist sharpens it instantly; a long gold pendant lengthens the line.

A perennial favourite — sizes in the mid-range sell through first each season.

We ship all orders with a tracking code, allowing you to track your parcel at any time. You will receive the tracking code via email within 24 hours of placing your order. Shipping within the UK is free of charge.

Not sure if it’s right for you? We get it. While we can tell you all about it, the best way to know is by trying it for yourself. That’s why we offer a risk-free, 30-day money-back guarantee on every order. If you’re not completely satisfied, just return the product, and we’ll issue a full refund!

At Beatrice and Rose , we are here for you 24/7. Our dedicated customer service team is always ready to assist you with any questions or concerns. Feel free to use the contact form on our website or send an email to info@beatriceandrose.com

Susan Claire Susan, Claire and over 100,000+ other people wear Beatrice & Rose

NICE TO MEET YOU, WE ARE BEATRICE & ROSE

We're a British mother and daughter brand. For twenty years, we've poured our hearts into one thing: dressing real women in their fifties, sixties and beyond, in clothes that make them feel like themselves again.

It began with Beatrice, and one quiet belief she never let go of: that a woman doesn't become invisible with the years. She becomes more herself. So she started making the clothes she'd longed for and could never find. Cut for a real figure, soft enough to live in, beautiful enough to be seen in.

Rose grew up between these clothing rails. She learned to sew on a footstool beside her mother, and today she stands there still, as her partner. This year, Rose made Beatrice a grandmother. Three generations of us now, under one roof, still doing this the only way we know how: together, and with love.

Every dress we make, we make for you. The real, remarkable woman who refuses to choose between comfort and confidence, because we've never believed you should have to.

However you found your way here, we're so glad you did.


Loved by our customers

Claire H
★★★★★

"Honestly the comfiest set I've owned in years. The fabric is soft but holds its shape no bagging at the knees after a day of wearing. I've practically lived in it since it arrived: school runs, dog walks, even out for coffee. The cut through the waist is brilliantly flattering for once."

Claire H,Cheltenham

Margaret W
★★★★★

"What a lovely surprise opening the package. The little touches the tissue paper, the dust bag, the handwritten not made it feel like a proper treat to myself. And the dress fits like it was made for me. Wonderful UK brand."

Margaret W,Bath

Sarah J
★★★★☆

"The Floral Dream is now the dress I reach for every Sunday lunch. The fit just skims rather than clings, I'm a size 14 and it sits beautifully through the middle. Arrived in lovely packaging too, you can tell they care."

Sarah J,Brighton

Olivia P
★★★★★

"I'm 51 and I've stopped buying high street dresses nothing felt cut for the body I have now. The Carmina is the first dress in years that I put on and immediately felt like myself. Wore it to my niece's christening and got endless compliments."

Olivia P,Manchester

Emma R
★★★★☆

"I've ordered here multiple times, and every experience has been excellent."

Emma R,Tunbridge Wells

 Catherine M
★★★★★

"The fit is perfect and the fabric feels beautiful. Finally a brand that gets bodies like mine."

 Catherine M,Edinburgh

30-DAY MONEY BACK GUARANTEE

At Beatrice & Rose, we stand behind every piece in our collection. We truly believe you will love what you order. If for any reason it is not quite right, simply return it within 30 days for a refund, no questions asked.

FREE DELIVERY

We offer free delivery that is fast, reliable and handled with care, so your order arrives safely and on time.

CUSTOMER SERVICE

Our team is here to help you every day of the week. Whenever you need us, we are only a message away.

30 DAYS RETURN POLICY

After receiving your order you have 30 days to decide whether to keep it or start a return. Our team guides you through every step.

Need help? Please contact our customer service.